With a career spanning over three decades, Max Butler is a seasoned automotive marketing and sales strategist known for his ability to drive brand awareness, sales performance, and customer engagement. His deep industry expertise, honed through leadership roles across retail, advertising, and corporate marketing, has positioned him as a trusted advisor in the automotive space.

Currently serving as Director of Brand and Sales Development at CB Auto Group, Max spearheads initiatives to enhance brand positioning, build strategic partnerships, and optimize customer acquisition and retention. He leverages data-driven insights to inform brand strategy and sales growth, ensuring alignment with evolving industry trends.

Previously, Max held the role of Brand Marketing Manager for Mercedes-Benz and Audi at Sonic Automotive, where he collaborated with 17 dealerships to execute multi-channel marketing strategies, optimize inventory movement, and ensure compliance with manufacturer standards. His tenure at Spectrum Reach as an Automotive Sales Manager further solidified his reputation for integrating data and technology into automotive advertising, driving revenue growth through targeted, performance-driven campaigns.

Max’s experience extends to agency leadership, having directed retail marketing strategies for Audi, Infiniti, Saturn, and Mahindra. At TBWA-Chiat\Day, he played a pivotal role in launching Infiniti’s first hybrid vehicle in North America, while at Venables, Bell & Partners, he guided Audi’s dealer advertising groups to record-
breaking sales. Additionally, his work at Lithia Motors and Comcast Spotlight underscores his ability to align digital marketing, media planning, and sales strategies for maximum impact.

Beyond his corporate achievements, Max is passionate about automotive detailing, bringing a meticulous eye for precision and quality. Whether leading a national marketing campaign or refining the finish on a luxury vehicle, his dedication to excellence remains unwavering. A graduate of the Ringling School of Art with a degree in Graphic Design, Max combines creativity with analytical expertise to shape compelling brand narratives that resonate with consumers and drive business success.